STC Summit 2011 – Beyond The Bleeding Edge

The Technical Writer’s Influence on Social Media Strategy
Wednesday, May 18, 2011

Most social media strategies focus on new marketing trends, sales opportunities, or public relations. However, these strategies are driven by a company’s fear of inaction rather than a desire to provide the support that Web 2.0 users expect. Can technical communicators leverage their user experience expertise to contribute to an effective social media initiative?

SlideShare Presentation

Click here for the STC Session Information page.
Advertisements

2 Comments

Filed under Presentations, Social Media, STC

2 responses to “STC Summit 2011 – Beyond The Bleeding Edge

  1. Holly

    I love your article…the material is invaluable. What is your availability for lecturing in San Diego?

  2. Pingback: Choosing a Technical Communication Graduate Program | ferswriteshoe

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s