STC Live Web Seminar: The Technical Writer’s Influence on Social Media Strategy

The Technical Writer’s Influence on Social Media Strategy

*Note: This is an expanded presentation of my original presentation at the STC Summit 2011.

Wednesday, 2 November

Course Description

Most social media strategies focus on new marketing trends, sales opportunities, or public relations. However, these strategies are driven by a company’s fear of inaction rather than a desire to provide the support that Web 2.0 users expect. Can technical communicators leverage their user experience expertise to contribute to an effective social media initiative?

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