The Technical Writer’s Influence on Social Media Strategy
*Note: This is an expanded presentation of my original presentation at the STC Summit 2011.
Wednesday, 2 November
Most social media strategies focus on new marketing trends, sales opportunities, or public relations. However, these strategies are driven by a company’s fear of inaction rather than a desire to provide the support that Web 2.0 users expect. Can technical communicators leverage their user experience expertise to contribute to an effective social media initiative?
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