Rhetorical Analysis of an Apple iPhone Maps app argument

http://www.cnn.com/2012/09/20/tech/mobile/apple-maps-complaints/

What is the claim?

  • Apple iOS 6 Maps app is a mess

Most arguments of the iOS Maps app take an extremely negative position. This claim, while more extreme than moderate, does seem to most accurately interpret what users and even quantitative evidence demonstrates.

What reasons support the claim?

  • “Users” are complaining
  • The map is not accurate
  • Popular features were removed

The primary reason is that “Users” don’t like the app. In the world of social media and smartphones, user reviews and use of apps is a viable reason for claiming that an app is not “good.” For instance, no matter how accurate, well-designed, or innovative an app, if users don’t like it or use it (and alternatively use its competitor instead), it is reasonable to conclude that the app is not meeting some user need. However, this alone doesn’t fully support the claim that the app is a “mess”, as this implies that the app doesn’t meet a subjective criteria for being a competitive app in the marketplace (e.g., accurate, well-designed, or innovative).

This claim provides reasons beyond just “users don’t like it” or “users think it’s a mess” to justify the claim. This is an important distinction between the myriad news reports and blog articles on the Apple Maps app.

What evidence supports the reasons?

Links to respectable technology websites and authority figure

Similar to other reports, this article also uses the qualitative evidence of direct user quotes to establish that “Users” hold the same view as the claim. This is somewhat weak because the sample size (in this article) is extremely small.

The evidence that could be interpreted as quantitative (at least when compared to the qualitative evidence of user quotes) are the sources that contend that beyond subjective user opinions, that the technology itself does not function properly. This is a legitimate assertion to make that supports the claim.

Alternatives/complications/objections, and responds how?

The author does account for the possibility that user opinion (from the small sample size) could be flawed by pointing out that sales of the new phone that include the new Maps app are seemingly not affected.

What principle makes the reasons relevant to the claim? 

In social media, user reviews and user sentiment account for a lot of what makes an app good, bad, or even considered a “mess.” Because of this, using this reason is acceptable. However, I consider this claim (in this article) strong because it doesn’t rely solely on this reason but offers further reasons and evidence to support them. Besides offering more data such as a larger user sample group and more comparative lists of features that are missing or don’t work, there aren’t any other reasons that I would consider imperative to strengthen this claim.

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1 Comment

Filed under Article Reviews, Rhetoric, Social Media

One response to “Rhetorical Analysis of an Apple iPhone Maps app argument

  1. Pingback: Rhetorical Analysis of an Apple iPhone Maps app argument – weak argument | ferswriteshoe

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