Category Archives: ROI

Article Review: Optimal Frequency of Blog Posting

Carrabis, Joseph. “Optimal Frequency of Blog Posting to Maintain Audience Share Best Determined by Audience Size and Psycho-social Distance from the Blogger.” Journal of New Communications Research 4.1 (July 2009): 95-107.

Abstract:

The article presents a study conducted by NextStage Evolution (NSE) regarding the fundamental features of optimal blogging. It states that the optimal frequency of blogging can be identified through the size of the audience of the blog and psycho-social distance from the blogger. It says that successful blogging Continue reading

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Filed under Article Reviews, Blogging, ROI

The Technical Writer’s Influence on Social Media Strategy

Originally published: Fer O’Neil, Techniques, Spring 2011, page 8.

Excerpt:

Social Media Specialist Wanted: Technical Communicators Need Not Apply

Would you like to find a technical communications position working with social media making between $75k and $100k a year? Of course you would, but you will not find one advertised on Craigslist (or any other job search). There are hundreds of new social media positions available but nearly all are offered within the “Marketing/Advertising/PR job category. Then why are you reading about a job search for a job that does not exist?    see below to continue reading…

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Filed under Published Articles, ROI, Social Media, STC, Technical Writing