Category Archives: Social Media

My digital workflow as a Master’s and PhD #Techcomm student

This post is a long time coming. I began compiling a list of the technologies I used and how I implemented them while in my Master’s of Technical Communications program last year.

First my thesis took all my time and I was unable to make many blog posts and then just as quick I was accepted into and began a PhD in Technical Communication & Rhetoric. I had planned to write a blog post about why I chose to pursue the PhD (and the end of the previous sentence is a perfect place to hyperlink to it). However, as the next semester begins for many (including me), I thought it would be more useful to post the digital workflow that helped me earn my Master’s with a 4.0, be accepted into a PhD program, and earn an A in my first PhD course.

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Using Google Trends in Technical Communication

Google Insights is now officially Google Trends. According to Google, the combined capabilities are Insights into what the world is searching for.

As a technical writer, I have used Google Insights from time to time when choosing between a variation in spellings or choice of term. Not every term choice can be accounted for in a company style guide, Continue reading

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Filed under How-to, Rhetoric, Social Media, Technical Writing

Rhetorical Analysis of an Apple iPhone Maps app argument – weak argument

With all the blogs and news sites posting arguments about the new iPhone Maps app, I thought it would be interesting to analyze the same claim as my previous rhetorical analysis to demonstrate how a strong or weak argument is not dependent solely on a strong claim.

http://androidandme.com/2012/09/opinions/bad-move-apple-ditching-google-maps-is-a-huge-mistake-for-consumers/

What is the claim?

  • Apple’s new maps suck compared to Google Maps

The colloquial intransitive verb use aside, the claim is clearly stated.

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Rhetorical Analysis of an Apple iPhone Maps app argument

http://www.cnn.com/2012/09/20/tech/mobile/apple-maps-complaints/

What is the claim?

  • Apple iOS 6 Maps app is a mess

Most arguments of the iOS Maps app take an extremely negative position. This claim, while more extreme than moderate, does seem to most accurately interpret what users and even quantitative evidence demonstrates. Continue reading

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STC Live Web Seminar: The Technical Writer’s Influence on Social Media Strategy

The Technical Writer’s Influence on Social Media Strategy

*Note: This is an expanded presentation of my original presentation at the STC Summit 2011.

Wednesday, 2 November

Course Description

Most social media strategies focus on new marketing trends, sales opportunities, or public relations. However, these strategies are driven by a company’s fear of inaction rather than a desire to provide the support that Web 2.0 users expect. Can technical communicators leverage their user experience expertise to contribute to an effective social media initiative?

View more presentations from Fer O’Neil

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Article Review: Determining Influential Users in Internet Social Networks

…as the concept of “business” has developed through social networking—namely, that personal branding is a business entity—being cognizant of these business strategies is important to increase your personal brand in the most efficient manner possible. This can be achieved by directing your efforts to the influential users of your site (or consumers of your content).
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Article Review: Twitter users, context collapse, and the imagined audience

Marwick, Alice E., and Danah Boyd. “I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience.” New Media & Society 13.1 (10 July 2011): 114-133.

http://nms.sagepub.com.ezproxy.mnsu.edu/content/13/1/114.full.pdf+html (requires login)
Abstract:

Social media technologies collapse multiple audiences into single contexts, making it difficult for people to use the same techniques online that they do to handle multiplicity in face-to-face conversation. This article investigates how content producers navigate ‘imagined audiences’ on Twitter. Continue reading

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