Category Archives: Twitter

STC Live Web Seminar: The Technical Writer’s Influence on Social Media Strategy

The Technical Writer’s Influence on Social Media Strategy

*Note: This is an expanded presentation of my original presentation at the STC Summit 2011.

Wednesday, 2 November

Course Description

Most social media strategies focus on new marketing trends, sales opportunities, or public relations. However, these strategies are driven by a company’s fear of inaction rather than a desire to provide the support that Web 2.0 users expect. Can technical communicators leverage their user experience expertise to contribute to an effective social media initiative?

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Article Review: Twitter users, context collapse, and the imagined audience

Marwick, Alice E., and Danah Boyd. “I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience.” New Media & Society 13.1 (10 July 2011): 114-133.

http://nms.sagepub.com.ezproxy.mnsu.edu/content/13/1/114.full.pdf+html (requires login)
Abstract:

Social media technologies collapse multiple audiences into single contexts, making it difficult for people to use the same techniques online that they do to handle multiplicity in face-to-face conversation. This article investigates how content producers navigate ‘imagined audiences’ on Twitter. Continue reading

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Filed under Article Reviews, Social Media, Twitter