Tag Archives: Rhetorical Analysis

Rhetorical & #TechComm Analysis of AT&T “CPNI” Opt-Out Email

As I have mentioned in previous posts (analysis of hacking responses and Kickstarter PR response), as more PR and marketing communications concern technical issues (either directly regarding a technology or technological information about a product or service) there is a need for writers who can write both technical and rhetorically — that is, knowing not just what to say but how and where.

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Filed under Data Breach Analysis, Rhetoric, Technical Writing, User experience

Rhetorical & #TechComm Analysis of Kickstarter “hacking” response

What happened?

“Important Kickstarter Security Notice”


What happened in summary?

  • Last week on Wednesday (this date is relevant) Kickstarter’s website was hacked and users’ personal data was stolen. Kickstarter released a PR statement regarding the security incident on Saturday (yes, 3 days later, on a holiday weekend) with recommended instructions that users should take.

Why am I writing about this?

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Article Review: “The Textualizing Functions of Writing for Organizational Change”

Anderson, Donald L. 2004. “The Textualizing Functions of Writing for Organizational Change.” Journal of Business and Technical Communication 18 (2) (April 1): 141–164.

Logic, organization, and argumentation strategies
Are the claims logical interpretations of the data?
Significance to the field of technical communication

This research paper combines a literature review with an ethnographic study to examine “how change is accomplished through language” (Anderson 2004, 142).

Anderson introduces his two research questions at the end of the introduction and literature review and immediately preceding the methodology section. The rest of the paper is the presentation of the study results along with concurrent analysis.

The Anderson’s conclusion (and theoretical perspective) is that an idea, or series of ideas—whether it’s from meetings, voicemails, IMs, etc.—can’t effect change unless they are “textualized”, written down or otherwise transformed into an “object”; this object is the agent that allows change to occur.

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Using Google Trends in Technical Communication

Google Insights is now officially Google Trends. According to Google, the combined capabilities are Insights into what the world is searching for.

As a technical writer, I have used Google Insights from time to time when choosing between a variation in spellings or choice of term. Not every term choice can be accounted for in a company style guide, Continue reading

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Filed under How-to, Rhetoric, Social Media, Technical Writing

Article Review: 350-word summary of “TPC Program Snapshots: Developing Curricula and Addressing Challenges”

Allen, Nancy, and Steven T. Benninghoff. 2004. “TPC Program Snapshots: Developing Curricula and Addressing Challenges.” Technical Communication Quarterly 13 (2): 157–185.

This article combines quantitative data from the results of surveys of technical and professional communication (TPC) programs along with a literature review of humanities and technology literature. The surveys examined what the core program curricula were for TPC programs—the authors examined the courses using a quantitative scale to rank the frequency and breadth of the courses within a program.

The examination itself (more so than the results) provides a background that helps frame my research on ethics in TPC programs and whether the curricula adequately prepare students for the workplace. Continue reading

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Rhetorical Analysis of an Apple iPhone Maps app argument – weak argument

With all the blogs and news sites posting arguments about the new iPhone Maps app, I thought it would be interesting to analyze the same claim as my previous rhetorical analysis to demonstrate how a strong or weak argument is not dependent solely on a strong claim.


What is the claim?

  • Apple’s new maps suck compared to Google Maps

The colloquial intransitive verb use aside, the claim is clearly stated.

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Annotated Bibliography: The Rhetoric of Museum Signage

Below is an annotated bibliography of 15 scholarly journal articles. Each annotation is only 65 words on average and is both descriptive and evaluative of the source. Each annotation focuses on the topic of the rhetoric of museum signage, which includes labels on artifacts, interactive displays, maps, and architecture.

Original topic idea

My original goal was to research the educational aspects of the rhetoric of museum signage and displays. Museums have the difficult task of presenting contextually narrow historical information for a diverse user group and must do so in a way that conveys the correct information while being culturally diverse enough to communicate Continue reading

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Filed under Article Reviews, Rhetoric, Technical Writing