This webinar was originally given as a presentation at the STC Summit, 2012.
For the audio/video of our original presentation the STC Summit 2012, visit the Summit@aClick site (first 5 minutes free, login required:
Below are the description and slides for the updated presentation Ben and I gave as an STC Live Web Seminar, 11 December 2012.
The way users consume information is becoming increasingly visual. Technical communicators can address this need and increase user satisfaction by creating video tutorials. Ben and Fer present some best practices for choosing topics, creating, sharing, promoting, and measuring the success of video tutorials in YouTube.
Rich media, including video, infographics, screencasts, screen recordings, and flash animation, is an effective tool to supplement and enhance online support documentation. Users are increasingly using sites such as YouTube to share video-tutorials for tasks such as replacing a print cartridge in a printer, to basic software tutorials.
If your organization is considering using video tutorials, this session will provide real-world examples and ideas from two different companies that are using video tutorials with success.
This presentation will discuss what content to produce, how to best deliver it, and why it is more effective for increasing customer satisfaction for some users than text-only support documentation. Additionally, technical communicators can incorporate rich media into their social media strategy to leverage content across several channels thereby reaching the most users possible.